Volume 7 | Issue -2
Volume 7 | Issue -2
Volume 7 | Issue -2
Volume 7 | Issue -2
Volume 7 | Issue -2
Our everyday lives revolve around social media, which has an impact on various aspects of our behaviour, including how we make decisions. Many industries are impacted by the rise of social media this study aims to highlight the finance industry and the investment decisions of young people. The research aims to study the impact of social media on investment decisions, focusing on the Indian stock market. The study is based on quantitative method and the data is collected from questionnaires designed through Google Forms. Through questionnaires we investigate whether youngsters follow financial influencers also known as Finfluencer, does the youngster have been influenced by social media influencer in the past, and whether this influence extends to seeking advice from traditional financial advisors. Additionally, we also examined whether following financial influencers has improved youngsters understanding of investment and finance, their preferred investment products and their dependence on social influencer for investing advice. This study's explores different dimensions to established a relationship between social media and investment decision, and these three independent variables positively correlate with the dependent variable (investment decision). In other words, the results of this study have proven that social media have an impact on investment decisions of young people of Nagpur.